How to get more Google reviews (the right way)
Updated November 12, 2026 · Aegleres
Reviews are one of the first things people check before booking someone new. Most happy clients will gladly leave one — they just need to be asked at the right moment, with a link that takes seconds. Here's how to do it within Google's rules.
Ask right after the visit
The best moment is shortly after the appointment, while the experience is fresh. A short text or email with a direct link works far better than a sign at the desk.
Get your direct review link
- Sign in to your Google Business Profile.
- Choose the option to ask for reviews and copy the link it gives you.
- Use that link everywhere: texts, emails, receipts, your booking page.
Ask every client — not only the happy ones
Google's policies don't allow businesses to selectively ask only satisfied customers for reviews, discourage negative reviews, or offer incentives such as discounts for reviews. Ask everyone the same way. A few honest, mixed reviews also make your profile more believable.
What to say
Thanks for coming in, {name}! If you have a moment, a quick Google review really helps a small business like ours: {link}
Thank you for choosing {business}. We'd love to hear how your {service} went — it takes less than a minute: {link}
Reply to reviews — all of them
Thank people for good reviews and respond calmly to critical ones, offering to put things right offline. Future clients read your replies as much as the reviews themselves.
How Aegleres helps
- A review request is sent automatically after each completed appointment
- Every client who rates their visit is invited to post it on your Google profile
- All ratings also come to you privately, so you can follow up on any problem
- Reviews from your clients can be shown on your booking page
Questions
Can I offer a discount for reviews?
Google's policies don't allow incentives for reviews. Ask simply and make it easy instead.
Can I ask only happy clients for a Google review?
No — selectively asking satisfied customers ('review gating') is against Google's policies. Ask everyone in the same way.
How quickly should I ask?
Within a few hours of the appointment, while it's fresh. Automatic requests make sure no one is forgotten on busy days.
Try it in Aegleres
Booking, reminders, deposits and payments for appointment businesses. $19.99 a month, everything included — free for 14 days, no card.