How to add a booking link to Instagram (and Facebook, TikTok and Google)
Updated November 12, 2026 · Aegleres
Most new clients find you on social media or Google — then leave if booking means sending a DM and waiting. A booking link everywhere you appear turns 'I'll message them later' into a booked appointment. Here's where to put it.
Instagram: your bio
- Open your profile → Edit profile → Links → Add external link.
- Paste your booking link and give it a clear title, such as 'Book an appointment'.
- Mention it in your bio text too: 'Book online — link below'.
Instagram stories and highlights
- Post a story, add the Link sticker and paste your booking link.
- Save it to a highlight called 'Book' so it's always one tap away.
- Re-share whenever a slot opens up — last-minute openings fill fast.
Facebook page
- On your page, add an action button and choose a booking option such as 'Book now', then link it to your booking page.
- Add the link to your page's 'About' section as well.
TikTok
- Business accounts can add a website link to their profile — use your booking link.
- Say 'link in bio to book' at the end of videos that show your work.
Google Business Profile
- In your Business Profile, find the booking or appointment link setting and paste your booking link.
- Keep your opening hours there in step with the hours on your booking page.
Find out which one actually brings bookings
Use a slightly different link for each place — for example adding ?src=instagram or ?src=google to the end. Then you can see which channel sends people who actually book, and spend your time there.
How Aegleres helps
- Your own booking page and link, ready the day you sign up
- Ready-made tagged links for Instagram, Facebook, Google, TikTok and more, with a report of which brings bookings
- 'Book with me' badges and a story-sized picture to download and post
Questions
Can I add more than one link to my Instagram bio?
Instagram lets you add several links. Put your booking link first so it's the one people see.
Do I need a website to take bookings online?
No. A booking page works as a simple website — services, prices, photos, reviews and the booking calendar in one link.
How do I know which social channel works best?
Use a tagged link per channel (for example ?src=instagram) and compare how many bookings each one brings.
Try it in Aegleres
Booking, reminders, deposits and payments for appointment businesses. $19.99 a month, everything included — free for 14 days, no card.